😮 What one fruit can do to build a town. ➡️

😮 What one fruit can do to build a town. ➡️

I’m currently in Raub, Pahang, visiting farms for Spike Durian. What I saw blew me away. Raub is one of the main towns in Malaysia that sells the premium Mao Shan Wang old tree highland durians.

This isn't just a "small town" anymore from 15 years ago. It’s now a bustling hub of banks, modern services, and global brands. My partner explained that this entire ecosystem was built on the back of the durian trade.

But it is a "seasonal city"—vibrant and modern during the harvest, and quiet once the last fruit is sold as the people leave until the next season.

I heard on how durians in Pahang will be standardized in the form of grading and having a mark of quality.

Seeing this level of development firsthand makes me incredibly excited for the future of the industry. As export capabilities expand, Raub is a testament to how a single, high-value commodity can put a location on the global map.

Have you ever seen an industry completely reshape a local town?

Follow me at www.spikedurian.sg/blog on my entrepreneurial journey.

#spikedurian hashtag#raub